A complete cloud - based solution has three distinct advantages over on - premises systems:
Business Agility Many operators deploying TV Everywhere (TVE) services are initially countering the threat of cord - cutting and the constantly - evolving demands of consumers in the face of technological change. Using a cloud - based service ensures that not only is initial deployment swift, allowing them to begin monetizing multi - screen content almost immediately, but that subsequent iterations can adapt to fast - evolving business and consumption models.
Focus on core business/ strategy Running a TV platform in the cloud enables operators to focus on their core business and unique differentiators. They can concentrate their resources and energies on content acquisition, service management, UX, customer engagement and marketing rather than building datacenters and op - erating technology platforms. http://www.viaccess - orca.com